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Classic Mod Pop Art Target

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Classic Mod Pop Art Target

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Mod is a subculture that began in the United Kingdom in the 1960s and spread, in varying degrees, to other countries[1] and continues today on a smaller scale. Focused on music and fashion, the subculture has its roots in a small group of London-based stylish young men in the late 1950s who were termed modernistsbecause they listened to modern jazz,[2] although the subculture expanded to include women.

Significant elements of the mod subculture include fashion (often tailor-made suits); music (including soulska, and R&B); and motor scooters (usually Lambretta or Vespa). The original mod scene was associated with amphetamine-fuelled all-night dancing at clubs.[3]

In England during the early to mid 1960s, mods often engaged in brawls with rockers, which led to many news articles.[4] The mods and rockers conflict led sociologist Stanley Cohen to use the term "moral panic" in his study about the two youth subcultures,[5] which examined media coverage of the mod and rocker riots in the 1960s.[6] In the mid-to-late 1960s, the conflicts between mods and rockers subsided, as several rock bands, including The Who and the Small Faces adopted a mod style.[7] London became synonymous with fashion, music, and pop culture in these years, a period often referred to as "Swinging London."

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