In January 1965, US photographer Richard Avedon met The Beatles at the Ad Lib club in London. He was in town researching an assignment for the magazine Harper's Bazaar. At a photographic studio in a penthouse in Thompson House, 200 Gray's Inn Road, London, Avedon shot a portrait photo of Ringo, wearing a laurel wreath, looking like a Roman emperor. The photograph was first published in the Daily Mail newspaper on 12 May 1965, under the headline "Hail, Ringo".
Two and a half years later, The Beatles were photographed by Richard Avedon on August 11, 1967. at the same photographic studio - and the studio was again used by The Beatles for one of the "Mad Day Out" photo locations on 28 July 1968. Avedon, whose career spanned 60 years, died in 2004 at the age of 81 while on assignment in Texas for The New Yorker.
The American photographer took a number of shots of the group in the August 1967 session, four of which were later adorned with psychedelic effects. They were first published in the 9 January 1968 edition of the US magazine Look, and were subsequently sold as posters.