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Sherry's London

Welcome to Sherry's London


    Mod fashion will never go out of style. As a European inspired and quintessentially British look, Mod suits are here to stay.

     So how do you wear them? There are plenty of easier styles out there which require little to no effort at all, yet the mod suit is a must have for many fashionistas and music lovers. The whole point is that it looks sharp and precise, so getting it right can be really tricky if you don’t know what you’re doing. That’s why we’ve compiled a few tips to help you get your mod suit just right.

     Where did the Mod style come from?

     During the 50’s fashion was at its most rigid. In Britain at least, mens clothing consisted of monochrome suits and smart shoes, giving little leeway to informal attire. Mod fashion came from a reaction against this; gaudy colours, paisley shirts and European brands from countries such as Italy and France became the go to for the modernists. The change gave working class “teddy boys” a way to transcend their lives into something more exciting and the focus on fashion led to a reaction against the masculine stereotypes of the 50’s.

     So, when it comes to mod fashion in the 21st century, what should the novice keep in mind?

    Taper your trouser

     Taper your trousers

     Tapered trouser legs means that the hem comes up to your ankle, giving your feet a stage at which to show themselves off. With a whole range of amazing shoes available at mod clothing stores today, you’ll want to up the hem of your trousers. Whether you’re going for casual slim jeans, chinos or smart suit trousers, a tapered look works best with mod suits.

    If you’re going smart, one tip is to keep or iron in a trouser crease, giving your suit trousers a slick and crisp edge to them. This will define and contour your trousers and help you to uphold the mod values of pristine appearance.

     Mix designer casual with smart

     One key mod trend is to meld your casual with your smart. So that could mean a combination of a Fred Perry polo shirt with smart desert boots, or a paisley shirt with jeans, bringing the right blend of smart and casual. This comes from the hybridising of fashionable brands forma cross Europe in the 50’s. With the Lambretta scooter bringing the mods into more cultured territory, the clothes followed suit, especially when Fred Perry became associated with sophisticated sports such as tennis.

     Sharp leather shoes

    There are plenty of mod shoes you can choose from. From its roots in rockabilly, the creeper was the first incarnation for the mod, before doc martens and chelsea boots became the footwear of choice. These durable and smart shoes are very flexible when it comes to attire you can wear them with. Whether it’s jeans or smart trousers, or under a slick turtle neck, there’s plenty to play with when it comes to a mods choice footwear.

    Furthermore, make sure to keep your shoes in good condition, keeping the true mod values of pride in appearance.




    Travelling and staying stylish can be tough, but following these top tips for mod style might just keep the sun shining.

    Travelling can be stressful for a full fledged mod. What with the sweaty queues, cramped trains and planes as well as baggage manhandling leaving your freshly ironed mod suit all creased and crumpled. It’s a tough life for a well travelled mod, but at least you’re on holiday. You needn’t worry about style cramping on crowded carriages though, staying fashionable whilst travelling can be easier than you think. Just by taking some of these tips on board your flight with you, you could be transforming a rainy day the perfect summer holiday and taking that London mod shop look all the way to another continent.

    Perfect travel bags

    First off, finding the right bag for your travels will require a little creativity. We’re talking hold alls and day bags for the day trippers among us, rather than your suitcase for the long haul.

    Firstly, think about how far you’ll be travelling on foot and if you need a larger bag or a simple purse. Once you’ve worked this out the options become narrowed. For the perfect mod purse for a night on the town, why not try a cute and simple pastel coloured cross-body bag and for the guys, a branded shoulder satchel for those longer walks. Going for that vintage bag look will keep you lightweight when on the move. Remember, if you’re on holiday and you’re packing for a day out, you should only bring the essentials with you.

    women fashion

    Simple but stylish

    No one wants to be bogged down with clothes if you’re on holiday in a country with a warmer climate. When it comes down ot it, mods don’t need to layer up, although the turtlenecks and suit jackets are always on point.

    For the sun soaked mod, there are plenty of options to keep you light on your feet. The endless choice of slick poloshirts will keep you stylish and cool whilst a pair of boater shoes or Fred Perry plimsoles are durable and light. Shorts needn’t be an issue either, with many smart options available in London mod shops, you can find chino made and denim options for any holiday occasion.

    For women, a flowing floral or polka dot dress will give you that chic sixties summer look, being durable for both urban and country excursions. A good pair of sunglasses will complete the look, preferably vintage framed and rounded for that arty look.

    Practical footwear

    Whether you’re travelling urban or rural, footwear is always important. If you’re going for a long walk in the wilderness then desert boots or sturdy leather chelsea boots will do the trick. Investing in a pair of Doc Martens for instance will meant hat you have sturdy multipurpose shoes which are both stylish and last for a long time. Women’s shoes have a range of options when it comes ot practicality. If you’re going urban then strappy sandles will do the job whilst womens Doc Martens have a range of sturdy boot options for those longer trips, including floral patterned and multicoloured for the more adventurous mod.



    Now spring is in full swing, summer is not far away.

    Many of us are beginning to rethink our wardrobes. Now the sun is out, we’re realising that those massive parkas are becoming less and less wieldy as the degrees creep up. Whilst we’re still only in short bursts of pure heat, the summer will soon be upon us and finding the perfect wardrobe is at the top of many peoples agenda this month. So whether you’re looking for men or womens mod clothing, what are the options for the retro styled among us? What are the colour palettes that work the best with the summer?

    Woman neutral colours

    Most women will want to stay within a neutral palette on most days. The reason for this is that these are the colours that complement our skin tone the msot and therefore keep us blended in to our surroundings. This can work wonders in every day and with casual wear, especially in the summer for that laid back look. Find a colour palette that suits you and the weather, for instance a clear sky may mean you want to go for a range of blues, perfect for a neutral colour lover and with summer polo shirts and a wide range of Doc Martens available at our mod shop, the options are endless if you want to stay neutral.


    Woman bright colours

    Bright colours are often more sought after in the summer than they are in the winter. The reason for this is that we respond to the world around us, bright days filled with flowers and sunshine will lead to us wearing mroe expressive clothing. Mod fashion for women caters to this intuitive line of thinking; with its broad palette of pastel coloured dresses and muted floral vintage pieces, there is plenty of colour, both bold and muted to pick from.

    Men neutral colours

    The natural go to for men is neutral colours, winter and summer alike. With mod clothes, the colours tend to be more muted on the man. With the slick suits and smart shoes come a tendency to lean towards the darker colours when it comes to moddng out. With beat inspired turtle necks, you’ll tend to see a lot more dark colours rather than bright pastels, and even the gingham shirts tend to stay muted rather than bright.

    Men bright colours

    However none of the neutral clothes mentioned above are very summery at all. For those looking for a brighter summer wardrobe, there are some perfectly bright paisley patterned shirts out there as well as some still up to date fasion-wise mod shirts which are striking in their edgy patterns and bold colours. Shorts and shoes tend to stay neutral with the mod, but you can always accessorise with an over the shoulder bag, many airliner bags coming in brighter colours and great styles for a day out in the sun.

    Whatever you go for this summer, whether bright or neutral, you’ll find that a balance of both neutrals and bold colours will help your favourite clothes stand out, making a real statement for the sunny days ahead.

  • The Men’s Mod Look – How To Get It Right

    Do mods – those oh-so cool bods that seem to like to recreate the looks and fashions of the Swinging Sixties and slightly before at their finest – belong to the best-dressed sub-culture in British culture? We certainly think so! And, frankly, the evidence’s all there to see.

    Male mod fashion is essentially the perfect fusion of Italian- (and, to a lesser extent, French-) tailoring, the philosophy of the 1940s and ’50s Beat Generation rebels and the precision for detail of the late ’50s teddy bears. And, so terrifically sharp, so irresistibly elegant and so deliciously iconic is it that today’s designers simply can’t get enough of it as inspiration for their creations of the 2010s. In a word, it’s universal.

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  • Beat Music, Beatniks, Ska and Italian Style: A Brief History of the Mod

    Where does mod style come from? Many assume it was 1960s Britain; in particular, in and around the London-centred music scene. Yet, while it developed and evolved there and at that time, its origins really date back to the 1950s.

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  • Yesterday’s Mod Chic Today: Reinterpreting ’60s Fashion in the 2010s

    Let’s face it; what young, modern woman can’t resist today’s urban retro chic? It’s fast become a default simple yet elegant, universal yet individual style. But how to get it right? How to keep it chic but throw enough of yourself into the mix? Well, when it comes to updating retro-influenced fashion, a great – and, when you think on it, obvious – starting point is to return to the source. That is, don’t be a sheep and follow/ react to today’s fashion magazines/ Pinterest ideas; instead, look to the fashion that’s inspiring the look in the first place.

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  • How to achieve the mod look – mixing smart and casual with real style

    Although harking back to days gone by – that is, it’s retro – mod fashions definitely a hugely popular look and inspiration in modern fashion. Identified by all and sundry with the mid-1960s and the likes of the London-based bands The Who and The Small Faces, who pioneered the ‘mod’ culture and way of life, as well as the fashion, its origins actually lie in the desire of that era’s youth to break away from much of the monotone fashion of the 1950s.

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  • Yesterday today: how to recreate ’60s women’s fashion styles

    To understand how women’s fashion changed, evolved and developed in the 1960s, carving out its own very distinct identity from what went before, it’s important to appreciate what happened in that decade, socially speaking – on both sides of the Atlantic.

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  • What Women Wanted: The ins-and-outs of 1960s Fashion

    Of all the decades that can claim to be within ‘living memory’, none are quite so creative, dramatic and downright revolutionary as the 1960s. In terms of music, film, television, society, law and politics, the ’60s were a dectet of years that saw profound challenges to eons-old mores and attitudes (even to a planet that had relatively recently gone through two ‘world wars’). Yet added to that list ought to be fashion – and, especially, women’s fashion. In every conceivable way, how people dressed, how people chose to present themselves to each other and the public at large changed like it never had before in this decade. And here’s a quick rundown of just how it happened…

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  • From Boots To Pantsuits: How 1960s Fashion Is Still With Us Today

    Don’t doubt it; fashion in the 1960s was as revolutionary, playful and rapidly-evolving as its era’s cultural and socio-political narrative. But, taken together or individually, the clothing and footwear items from this decade weren’t iconic one-offs; far from it. Like it or not, ’60s clobber has inspired and influenced a great amount of fashion (especially women’s fashion) that’s come since – whether you’re talking the mod clothing London favourite that’s the go-go boot or even Hillary Clinton’s favourite, the pantsuit…

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