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Sherry's London

Welcome to Sherry's London

  • Women’s Mod Fashion In The 1960’s

    From Twiggy to Alexa Chung, mod fashion has endured the ages. Here are the signature styles to look out for and how you can rock it.

    Mod style has carried through into the 21st century. From mod styled bands both in the North and South of England as well as celebrities who have taken the look, the Mod style has kept on going. It’s not only the boating blazers of the Bowies and Townsends who made this style what it is today, the women of the Mod era have become staples of both British culture and counter-culture and have kept the style going. Continuously revamped and reworked, the Mod style is as present today as it was in the 60’s, just made subtler and incorporated into other styles. Fashion evolves, and to know how to work the new you need to get to know the roots.

    Women’s fashion in the 60’s

    The 60’s was a period of dramatic change for the way that young people perceived fashion and clothing. With the more conservative looks of early icons like Jackie Kennedy and her suit dresses falling out of public favour, the late 60’s saw the mind expanding and body liberating likes of models such as Twiggy showing the world of women how they could be more adventurous in their style. With modern art and progressive thinking driving the cultural revolution across the world, women’s fashion began to change drastically. By the end of the 60’s it wasn’t just men whose fashion had changed but women’s also, proving that fashion needn’t come at heavy prices.


    There were dramatic changes for women’s hair throughout the 60’s and there are several key hairstyles which became popular among women mods.

    This included the pixie cut. Popular to this day, this neckline layered, and short cut came with a bold fringe and a dramatically short back and sides, with longer hair on the top. These haircuts were popular with mod models such as Twiggy, who made the look what it is today.

    The bob or Vidal Sassoon cut was a throwback to the earlier bob of past decades, except now it had been reinvigorated with allure. This came alongside the male fashion of the mop top, made popular by The Beatles and were recognised as the female equivalent of this. With a stylish simpler cut than early incarnations, the bob was back and was associated with artists, celebrities and fashion designers as diverse as Cilla Black and Mary Quant.



    The Beehive

    Also known as the B52, this bouffant and page boy big hair hybrid was an example of the gaudy and tailored hair of the 60’s. With lots of hairspray and thickness, the beehive truly was the bomb.


    Whilst pant suits and mini skirts were in, dresses needed to catch up as well. The pop art explosion of the 60’s meant that there were bold prints such as checkerboards and stripes on dresses which reflected the draw to bright pastel colours. As the 60’s went on, these became subtler with the start of the hippy movement, but the bold prints and stock colour dresses of the mods remained. The jumper dress became a signature look for mods, these easy to wear and thick materialled dresses cutting off years of age and returning hip women to a child like look.



    With PVC and vinyl materials back in with shoes, they became far more eye catching. With brogues sporting monk straps and frills it became apparent that mod clothing UK was drawing attention to the feet. This in part was down to the shorter hemlines of skirts and dresses which meant that there was more leg on show. With colour back in, heels became less popular whilst the late 60’s saw flat heeled boots benefitting from an interest in all things futuristic. The use of PVC was a part of this future looking trend and reflected the bold coloured modern art movement which sparked the rise in the Modernists of the UK.

    Mod fashion now

    So how is the mod trend reflected in the modern age? Has it managed to be passed down the generations and if so, how can you get involved with it?

    Brogues and monk straps

    Not only seen on men’s shoes, monk straps are still very popular today due to the branching out of companies such as Dr Marten. The difference is that now shoes are far more muted in colour than they were in the 1960’s.


    Especially popular in the looser and collared styles, minidresses are still in due to their ease of wear and their ability to match with many other styles. These cute dresses have again muted in colour, but those bright numbers are still available in the more vintage fashion ranges up and down the high street.


  • Retro Fashion Which Made A Comeback In 2017

    Fashion trends come and go, and come back again. That’s why it’s always wise to take note of the throwback trends of yesteryear.

    Fashion has always been something cyclical, from the resurgence of the flare to the tenacity of the leather jacket, there are always fashion staples which transcend periods and become something sought after for decades after its inception. With many clothing items, it is easy to see where they fell out of fashion and when they’ve returned. Some may see the somewhat erratic fashion industry as fickle in this sense, but with trends coming and going like the tide it’s more cyclical than that. National and international moods may inform our fashion decisions as could music and other media trends, whilst some tend to stick around because of their functionality and all-round crowd pleasing. So, whether it’s Mod clothing or biker jackets, there’s always a blink and you’ll miss style coming back in which could just as easily be a flash in the pan as it could stick around.

    Band T Shirts

    One thing which has always remained in fashion is the band T shirt. With so many musicians out there collaborating with talented artists on album artwork, it’s not hard to find a new band T shirt which is the perfect mix of fashion and fandom. The same goes for some of those classic band T shirts which will always remain iconic; from The Who to Guns ‘n Roses, there’s are countless memorable band T shirts which act as both a throwback and a staple of modern fashion.


    Embroidery has made a comeback on bomber jackets and beyond. Whether it’s embroidered patches on pairs of jeans or punk patches embroidered on your bag, there’s always new embroidery, both built in or added that can mirror your modern style and bring back a throwback feel. With modern jeans having sown floral patterns into their denim, it’s easy to see the high street shops who are piggy backing on the embroidery trend, adding a dash of colour to our often-dull sea of monochrome.

    Slip dresses

    Boogying back from the naughty 90’s, the slip dress has found it’s way back into our hearts. Combined with chokers and grunge rock, we’ve fallen back in love with 90’s fashion. With the slip dress being a classic example of easy and functional clothing. Acting As a grounding for either dressing up or casual wear, depending on the clothes you combine it with, the slip dress can be incredibly versatile. Coming in a range of patterns, there’s plenty to choose from with the slip dress.


    From the sports goth to the sports lux movement, tracksuits have come back in this year in a big way. Whether it’s the Gallagher brother style Northern tracksuit or a sleeker fitness freak style, tracksuits can be found up and down the high street in all its styles. Especially popular in the female varieties, the tracksuits modern variety is most popular with a red and white pinstripe up the leg and can be worn in both a functional fitness style or for more of a comfort wear feel.

    Smoking slippers

    Harking back to the days of 20’s Hollywood glamour, the smoking slipper paired with the waifish silk robe came back into fashion last year in a big way. Especially during the summer, these light and breezy shoes paired with luxury silk were comfortable and presented a blank canvas for beautiful designs that would truly give you a versatile way to keep your look fresh, wherever you happen to be. Suitable for warm nights and sunny afternoons, you can expect to see more smoking jackets and robes come the spring and summer of 2018.

    Jam shoes

    These two-tone brogues come in all shapes and sizers and are often recognised as an evolution of the 50’s creeper. With Teddy boys gone, it was the Mod style which brought Jam Shoes into the limelight, not to mention the band of the same name during the Mod revival of the 70’s. Adding a new dash of character to the otherwise uniform brogues, there are plenty of two tone colours to choose from when it comes to jam shoes.

    Dramatic sleeves

    If there’s one thing which came back, especially on peasant tops in the summer, it was flared and ruffled sleeves. Whether short or long, 2017 was a definite year for strong sleeve game. Whether going for a long-sleeved crop top or a short halter neck, there was more than enough variety of sleeves for everyone’s tastes in 2017.

    Vintage denim styles

    Unfinished hemmed jeans were one of the many throwbacks we saw in 2017 which have sparked the public’s imagination once again. Whether it’s ripped or has had patches added to the jeans, there is plenty which was new to the denim game of 2017.

  • From Polo Shirts To Minidresses: Highlights Of The Sherry’s London Range

    At Sherry’s London, we stock a diverse range of mod clothing UK, here are some examples…

    Polo shirts

    One of our most popular garments, for sure – and that could well be down to the fact that, as mod fashion goes, polo shirts are definitely wearable by men and women equally. No question, the short-sleeved, pique cotton polo shirt is the original mod-tastic type and, for many, the best you can pull on. And you can create a supreme look, for sure, by pairing one along with a Harrington jacket (see below) and desert boots – indeed, it was this sort of look that pretty much became a uniform of sorts for the first wave of mods back in the 1960s.

    Nowadays, though? Well, as you may well be aware, the mod movement – which, of course, is still going strong – is so enduring not just because of its appeal but because of its flexibility in terms of clothing, so why not put your own spin on your mod outfit if a polo shirt’s at the centre of it?

    In general, you’ll probably find polos in plain, neutral colours the easiest and most stylish kinds to wear (such as the white, black, navy and burgundy examples you’ll find on our site – although you might try one of our John Smedley striped polo shirts too). That said, you should definitely consider different styles – while short-sleeved pique efforts are perfect for casual wear; long-sleeved versions suit semi-formal wear better.

    Harrington jackets

    The Harrington, mentioned above, is a jacket that you’ll be hard pressed to find anyone feels isn’t particularly smart and cool. This a piece of outerwear that’s all about diversity – it’ll not only ensure you look sharp on the outside, but it’ll keep you warm, dry and snug in bad weather (very welcome this time of year!). Beautifully designed, Harrington jackets feature zip fronts, two-button collars, ribbed waists, back vents and, of course, iconic tartan linings.

    Interestingly, although the Harrington is undoubtedly – and rightly – identified with the UK-originating mod movement, it probably owes its popularity and name to two American icons. The jacket was first produced as far back as the 1930s by the Grenfell firm in Burnley, Lancashire, and the Baracuta company in Manchester, whose G-9 version of the garment maybe remains today’s most recognised.

    And yet, the jacket’s surge could well have come about at least 20-30 years later when Elvis Presley wore one in the 1958 movie King Creole, while surprisingly, it gained its name from ‘Rodney Harrington’, a character played by Ryan O’Neal, whom wore one in the US TV soap opera Peyton Place (1964-69). Then, of course, it went on to become a men’s mod clothing favourite – and of mod-inspired stars of the modern age, such as Noel Gallagher, Damon Albarn, Martin Freeman and, naturally, the Modfather himself, Paul Weller.

    You’ll find that, when worn with smart jeans and a polo (as mentioned above), a Harrington jacket can pull off a terrific look – not least in one of the many colours available from us at Sherry’s, such as navy, burgundy, black, green, sky or limited edition ‘James Dean red’. We even sell them in children’s sizes!

    ‘Mary Quant’ minidresses

    It could be said that, principally, the original 1960s mod fashion was all about refashioning past items and making them cool, essential and awesome-looking, but undoubted innovation and something totally new came in the form of the clothing dreamt up by London-based fashion designer Mary Quant – and especially her minidresses. Now, admittedly, the debate will rage on as to whether Ms Quant actually invented the miniskirt and the minidress, but what’s beyond doubt is that her fantastic designs ensured they sold like hotcakes and became an absolute icon of the age.

    Essentially, an ‘A-line’-style dress, but less fitted at the hips, with an obviously shorter hemline (some way above the knee) and often in bold colours and dynamic block patters, the Mary Quant minidress helped defined the Swinging Sixties’ ‘London look’. Indeed, you’ll find a fine collection of ’60s-inspired minidresses and ‘baby doll’ dresses (also massively popularised by Mary Quant’s designs) on our website – so why not pay it a visit and take a look around? We’re sure you’ll find something that takes your fancy!

  • These Boots Are Made For Wearin’: The glory Of 1960s-Style Boots

    As is the way with so much in fashion; what goes around comes around. But, frankly, practically anyone who bothers themselves with following women’s fashion each and every year are only too aware of this. Hence why it’s not just distinctive and shows that you’re comfortable in your own skin and happy to display your own individualism and personal style by wearing mod-inspired clobber, but also by wearing footwear influenced – if not lifted directly from that era – and, in particular, 1960s-style boots.

    Ankle boots

    Ankle books are, of course, everywhere nowadays and, in many ways, associated with the mod movement. And for good reason – because, at the beginning of the ’60s, such a boot was far from fashionable. Indeed, it was looked on as an ‘old lady’s’ footwear choice – with its ankle-high, mid-heel shape and a zipper pull. Why? Because women had been wearing pairs of them for decades by this point; practical but not popular with youthful trendsetters. But things always change in fashion (again, what goes around comes around) and soon, with the arrival of the mod era, ankle boots became de rigeur for women and men – and, in essence, have been pretty much ever since.

    In actual fact, the type of ankle boot we’re talking here would perhaps be best described as half shoe, half boot and loose-fitting enough to be able to slip on the foot with ease and wear with as much comfort as any fashionable flat shoe. Back in the day, they tended to sport a pointed toe with a very low or entirely flat heel, thus they fitted like mainstream flat shoes; except, yes, they came up over the ankle.

    You’ll find then that any decent pair of this type of ankle boot you purchase from a mod shop goes particularly with modern skinny jeans or leggings, creating a fantastic silhouette; not least because it’s a look that essentially imitates that which trendy ’60s women strived for when wearing stirrup-style leggings. Wearing these along with ankle boots ensured the actual stirrups were hidden by the height of the boots, but the latter were also slender enough to ensure shapely legs could be shown off and look stylish at the same time.

    Go-go boots

    Back in the ’60s, ‘tall boots’ meant – as the term generally does now – any pair of boots that was above the ankle and, in terms of women’s fashion, the most aspired kind of tall boot by far turned out to the ‘go-go boot’. The origins of this footwear type lie in the rise of pop art from the early ’60s onwards (think Andy Warhol and his crowd from over in the States), which saw primary colours, big block patterns, shiny surfaces and somewhat more supposedly disposable materials like the plastic polyvinyl chloride (PVC) begin to find their way into women’s fashion – in the shape of almost every garment possible.

    And when it came to footwear, the most memorable iteration of this was the long boot – often with a zip down the middle and one half of the boot in one colour (maybe white) and the other in another (black); think Jane Fonda’s boots in the movie Barbarella – in other words, the go-go boot. But it wasn’t just primary colours; as mod fashion of the Swinging Sixties segued into the psychedelic era, the somewhat naff (to be fair) but also very playful ‘space age’ influence in fashion took held. Soon it was everywhere. And it was big on metallic colours – silver, bronzes, alien greens, rocket ship reds; you get the idea. Go-go boots with their flat-ish soles and pointed toes were the perfect footwear for this look; sleek, sexy, futuristic-looking and rather cartoonish in their way – again, think Barbarella.

    But where did they get the name go-go boots from (after all, in Continental Europe they tended to be referred to as Courreges boots, after a footwear designer)? Well, the unforgettable moniker came from both a song – ‘Going To A Go-Go’ – and, perhaps more pertinently, a nightclub in LA’s West Hollywood, where women DJs danced as they played records in cages suspended from the ceiling, while wearing miniskirts, bra tops and pointy toe boots (sound familiar?). No wonder they quickly became an icon of the age – hardly surprising, given that’s exactly what the so-called go-go dancers became!

  • Don’t Get Fooled Again: Avoiding Mod Fashion Faux Pas

    Mod-wear isn’t always as easy to get right as it at first appears. For those turned on by The Who’s seminal Quadrophenia album of the mid-’60s and the movie adaptation that followed it nearly 15 years later, kick-starting the mod revival movement, Jimmy Cooper may still be a hero. And, fair enough; why wouldn’t he be? He was the living embodiment of the ’60s British mod. But, like it or not; that was then. It’s now more than 50 years later and Phil Daniels’ timeless character no longer is the go-to for fashion tips and mod-must-haves. Indeed, once upon a time, it really was all parkas and Vespas (going over the edge of cliffs), but now it’s the early 21st Century and today’s fashion world is as much concerned with sustainability and decent treatment of overseas manufacturing staff as with anything else.

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  • Be A Party Topper Not A Party Pooper: Designer Looks For The Holidays

    There’s no getting away from it; although it’s technically still supposed to be autumn, winter has now verily arrived. And yet, it needn’t be all doom and gloom – certainly not fashion-wise. In truth, winter fashion has long made for an opportunity for women to get creative, mixing items and blending colours and shades to create outfits; yet at this particular time of year, that’s only part of it, of course.

    For, surely the most pertinent fashion challenge any woman faces this month is what to throw together (and possibly go out and purchase) to look as suitably and appropriately festive as possible. Here then are some garment ideas – with a hint of the vintage and retro about them – to ensure your look this most seasonable of seasons is far more plum pudding than down-trodden frumpy turkey…

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  • One size doesn’t fit all: the challenge of finding women’s shoes that fit

    The fashion industry is huge; of course, it is, It’s awash with all sorts of different garments for different women with different tastes and for different occasions. And yet, in the UK at least, it doesn’t seem the shoe industry follows the same principle – because if you’re a woman with so-called larger feet, you may find it difficult, more often than not, to find footwear that fits.

    Fortunately, this isn’t something that afflicts the majority of women in Britain – precisely because most of them have average or smaller-than-average feet and so don’t constantly suffer from painful feet or even their toes hanging off the ends of their sandals in the warmer months. But what about that minority of women for whom it’s a continuous headache and – well – foot-ache? What can they do and, actually, why is it an issue for them?

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  • Blending in or standing out? Tips on women’s office-wear

    In the office-dominated business world, not only is it important how well you do your job and when you arrive at the office each morning, but also what you’re wearing when you arrive at the office each morning. As any office worker knows, workplace etiquette is very specific in each individual office and not immediately obvious, thus it’s far from always straightforward to navigate a new office culture. And wrapped up in that is usually the correct way to dress – especially for a woman.

    Nowadays, it seems that acceptable office-wear for both sexes (but not least women) is relaxing more and more; it’s becoming ever more casual. But is it actually? Maybe, yes, but it’s always a subtle thing. It’s very easy to get women’s office-wear wrong. So how can you make sure you get it right and not make an office fashion faux pas…?

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  • Suiting up: what to consider when you choose a suit

    Thinking of buying a new men’s suit? Well, there’s a number of things to think about first…

    Single- or double-breasted?

    Perhaps the most obvious thing to decide is the cut of your suit’s jacket; yes, single- or double-breasted? Lovers of mod fashion will pretty much always, of course, tag to the single-breasted option. Yet, to pull off the mod-friendly slim (tailored to the waist) or skinny (even more tailored) cuts means you’ll need the right figure – and, dare one say it, perhaps a certain cut and dash… yes, a je ne sais quois.

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  • The smart-casual conundrum: what actually is smart-casual fashion?

    Once upon a time, the term smart-casual emerged and was used to find some sort of middle way between dress codes (‘smart’ and ‘casual’, simply enough), but nowadays it seems to have established itself as a separate dress code on its own. Now, that would be fine, but when it comes to defining what it means in terms of individual garments you might wear, nobody’s any the wiser than they’ve ever been. Which begs the question – what actually is smart-casual?

    Well, we could turn to a dictionary for a definition. Indeed, the esteemed Oxford Dictionary intones that smart-casual is ‘neat, conventional, yet relatively informal in style, especially as worn to conform to a particular dress code’. Again, though, as it’s become a dress code itself, that doesn’t help much. More specific perhaps are the thoughts of the advice page on style guru site Mr Porter, which suggests smart-casual is ‘pretty much anything smarter than a tracksuit, but less formal than a suit’. Nice and snappy, but anything more? ‘An ideal answer is a blazer, white shirt, neat jeans and brown loafers’. Now that certainly sounds useful and may be a simple rule to follow.

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